Our Staff
Management
Real (Frenchie) Coupal
Founder
Real C. Coupal: Founder of Frenchie’s Chevrolet Real C. Coupal, affectionately known as "Frenchie," was a visionary entrepreneur and dedicated community leader whose legacy continues to inspire. Born on September 19, 1940, in St. Armands, Quebec, Frenchie moved to St. Albans, Vermont, as a child. Overcoming the challenges of adapting to a new language and culture, he quickly gained recognition for his hard work and determination. After serving in the U.S. Army from 1960 to 1963 as a military truck driver in France, Frenchie returned home with a steadfast work ethic and a vision for the future. His career began modestly, washing cars at Simpson Motors. However, his innate ability to connect with others propelled him to success in sales, where he quickly became a trusted figure in the community. In 1982, Frenchie fulfilled his dream of owning a dealership when he and his family moved to Massena, New York, to purchase John’s Chevrolet. His leadership and commitment to excellence transformed the business into Frenchie’s Chevrolet, a cornerstone of the community. Over the years, Frenchie expanded his impact by adding Frenchie’s Selects and Frenchie’s Ford, along with other ventures, creating opportunities and strengthening Massena’s economy. Beyond his business achievements, Frenchie’s heart was rooted in service. From fundraising and delivering meals to supporting local churches and community programs, his generosity touched countless lives. A proud Rotarian and lifelong supporter of St. Peter’s Parish, he was always ready to lend a helping hand. Above all, Frenchie valued family and community. He built not just businesses but relationships, treating everyone like family. His belief in helping others defined his life and work. Real “Frenchie” Coupal’s legacy lives on through the thriving dealerships, the community he uplifted, and the countless lives he inspired. His story is a testament to the power of vision, kindness, and dedication.
Thelma Coupal
Vice President
Thelma is the Vice President of Frenchie's. She has worked in the office for 30 years and is the business manager. She handles all the regular office duties, payroll, taxes, bookkeeping, and has progressed from the large, manual books to the very latest in automotive computer systems. Thelma and the girls keep the office running successfully.
Sue Stiles
Fixed Operations/Admin Manager
**SINCE 1990** Sue is our Fixed Operations Manager. She has been with the Frenchie's team since 1990. Let Sue assist you with ordering GM parts and accessories. As well as Fisher Plows along with Fisher Plow parts! Stop by Frenchie's Parts Department and allow Sue and her staff to help you with all your vehicles wants and needs!
Clayton Plourde
General Sales Manager
Since 2010- Clayton has Certifications from General Motors for the following---- Dealership Managment, GSM, BDC Management, Digital Marketing Management, Technology Expert, Internet Management, Sales Management ****He also has Certifications from Google for the following---- Google Analytics, Google AdWords Display, AdWords Mobile, AdWords Search, Adwords Shopping, and AdWords Video.
Todd Goolden
Collision Center Manager
**Since 1994** Todd is of great importance to our team here at Frenchie's Chevrolet. Having been here since 1994 Todd is our Collision Center Manager. We have the latest in collision computers and the only heated, down draft bake paint booth in the area. Stop in the collision center and say hello to Todd and his staff! They are all more than willing to assist you with any problems you may have. THE RESULTS ARE.......UNBELIEVABLE!! "My door is open."
Administration
Elaine Wheeler
Administrative Assistant
**SINCE 2015**
Brandi Coleman-Cope
ADMIN ASSITANT HELPER
Originally from across the country in Washington state, Brandi has made her home in Massena. Brandi keeps us all on our toes when it comes to paperwork, catching when we miss "dotting our "i"s and "t"s". (Note: she just corrected me while writing this, it is "dotting our "i"s and crossing our "t"s) LOL . Thank you Brandi for all the work you do!
Sales Department (315) 764-1760
Clayton Plourde
General Sales Manager
**SINCE 2009** Clayton has Certifications from General Motors for the following: Sales Management, GSM, BDC Management, Digital Marketing Management, Technology Expert, Internet Management. He also has Certifications from Google for the following: Google Analytics, Google AdWords Display, AdWords Mobile, AdWords Search, Adwords Shopping, and AdWords Video.
Rebecca Lamica
Desking Super and Title Clerk
Rebecca originates from Roanoke Virginia and raised in the north country. She has unique experience in the automotive industry which runs in her family. Stop down and see Rebecca Today. EST. 2023
Laura Rogers
Customer Care Representative
Many of you have probably already had a chance to speak to this person at some point. Laura Rogers leads our Customer Care Department of the Sales Team where her focus is not to try and sell you a vehicle but assist you in planning and preparing for your appointments. Laura is a very proud mom and agrees with the saying "THEY GROW UP TOO DARN FAST!!!" If your looking to schedule a vehicle viewing or have any questions about how Frenchie's Chevrolet can help you in the future please reach out to Laura and she would be eager to answer your questions and assist you! ~Since 2018
Service Department (315) 764-1760
Chuck Plate
Service Manager
Rick Phelix
Certified Technician
**SINCE 1989**
Jason McDaris
Service Technitician
Marshall Roy
Service Technician
Dakota Allen
Service Tech
Chad Smith
Certified Technician
**SINCE 1992**
Parts Department (315) 764-1760
Sue Stiles
Fixed Operations Manager
**SINCE 1990** Sue is our GM Parts & GM Accessories Manager. She has been with the Frenchie's team since 1990. Let Sue assist you with ordering GM parts and accessories. As well as Fisher Plows along with Fisher Plow parts! Stop by Frenchie's Parts Department and allow Sue and her staff to help you with all your vehicles wants and needs!
James Chapman
Parts Advisor
**SINCE 2006** James works with our Parts Department team; he is here to work with Sue & Chris to achieve complete satisfaction with our customers. James works hard behind the counter to assist our customers and technicians with all of their parts needs.
Daren FeFee
Parts Advisor
Collision Center (315) 764-1760
Todd Goolden
COLLISION CENTER MANAGER
**SINCE 1996**
Bridget BERGERON
Advisor
Trevor Hall
Collision Center Technician
**SINCE 2001** Ford Aluminum Repair Certified Axalta Certified Assured Performance Certified I-Car Welding Certified
Chris Smith
Collision Center Technician
**SINCE 2005** Ford Aluminum Repair Certified Axalta Certified Assured Performance Certified I-Car Welding Certified
Michael Steenberg
Collision Center Detailer